Awesome! Yeah, they said it was going to come out this week on the pre earnings cc. But listening to the earnings cc I thought I heard q3 with not timeframes. They said they lost market share not having a value brand. Even thought less profit margins, they will make this up via volume as well as start working down all this damn inventory
IMO. The Daily Special is a move in the right direction.
I keep saying that Cannabis is a lot like the Wine Industry - because it is.
You have your everyday Table Wines that you have with dinner and are reasonably priced so that regular people can afford them. And then you have you have "Special Occasion" Wine that is a treat but costs more.
So it is good to see that Aurora released a cost-effective brand for everyday use. Because the everyday users pay the bills and keep the lights on.
Plus, this Daily Special will help knock-out the Black Market!!!