"the CEO has opted to use his own shares to avoid dilution"
9/10 public CEOs treat the company like their personal checking account.
We have the 1/10 who does not.
From the recent press release:
"The initial agreement is for the opening of ten (10) additional corporate owned locations in the USA, effectively tripling the total number of worldwide corporate owned locations. The expansion team is confident in the success of the proposed openings and have agreed to forfeit any compensation until the first milestone of four (4) new locations in the USA have opened. Management and the company is also very confident in the USA Expansion Team’s abilities in that upon this first milestone completion of four (4) new corporate owned locations, Roger Mortimer has agreed to pledge a portion of his own preferred shares to compensate the group for their efforts to that point to help minimize share dilution for the benefit of all shareholders and the company."
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