In 1996, during his rookie season with the New York Yankees, Derek Jeter and his father, Dr. Charles Jeter, created the Turn 2 Foundation to motivate young people to turn away from drugs and alcohol and "Turn 2" healthy lifestyles. When the Foundation was born, Derek drew inspiration from his father's experience as a drug and alcohol abuse counselor whose work had helped so many people overcome substance abuse. Derek recognized that motivating young people to rise above negative influences was key to helping them reach their full potential and, with his father's help, made it a cornerstone of Turn 2.
More than two decades later, the Turn 2 Foundation continues to build upon that legacy by helping hundreds of young people in New York, West Michigan and Tampa, Florida, each year to reach their full potential. The Foundation's initiatives are designed to foster leadership development, academic excellence, positive behavior and social change. In its 22-year history, Turn 2 has given back more than $29 million, funding its signature programs as well as organizations that support its mission.