It depends on your horizon. If your a short term trader, it's not good.
Long term, if the CEO came from $TGT where all of their stuff is available on Amazon as well. Personally I don't buy at $TGT anymore because their prices are too high, compared to $WMT for basic stuff.
(Although $TGT's toy section is superior, but $BBBY doesn't sell toys)
In the old days, the trick is to get exclusive SKU's from the same vendor so consumers can't compare, apples to apples.
I don't know if $BBBY has a membership plan, that would be something to try. $RH , $COST, $AMAZON (prime) have done well.
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