Take an economics course. Anyone would want to place 10k units at half the margin via a single easy order than screw around with 2,000 mom-n-pops buying 5 units each, dealing with the enormous headache with all the massive overhead all of that handling, shipping, management, billing etc. brings.
And then enjoy repeating that 10k order again in the future. Multiple times, hopefully, as Walmart places units in their 4,700+ stores across the world (that's worldwide).
Then use that clout and success to place it in all the other large retailers. Just like Exploding Kittens did.
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