Some thoughts: If I was still smoking, I would buy a pack or two of moonlights to help out with quitting. I doubt that I would buy a carton and smoke them regularly because the whole reason to smoke is the reward of nicotine. I used the gum to quit and the nicotine in it was the reward I needed to ween off them. Regular gum would be of little value in easing the cravings experienced. Certainly, chantix and moonlight or nicorette and moonlight, nic patch and moonlight, would help people succeed in quitting.
However, it's definitely a positive getting approved to have this on the market, especially if the news media decides to run with it.
Too bad this news didn't break before the FDA kicked the can on their duty. It may have been throwing XXII a nice consolation bone to give them moonlight approval after Big T got their way in at least delaying probably (hopefully not) shelving the mandate. Too bad XXII didn't negotiate with FDA to skirt the taxes that are on nic cigs to further encourage smokers to try and quit! (they'd probably have to rewrite the law to do that) GLAL's, IMO, (I don't own XXII)