"Direct-to-retail and direct-to-consumer sales require a sustained, high-capital, national level advertising and marketing campaign. Since the Company’s current structure does not allow it to create and maintain such a campaign, the focus is to instead align itself with partners who will distribute the ActiPatch® to enhance/differentiate their current product offerings in the OTC space. The ideal partner(s) should be best-in-class, have a strong track record in selling consumer goods like ActiPatch and have ample financial resources to mount a national sales/advertising campaign."
Been saying this for months!!!
BIEL needs an infusion of capital or a partnership, sales will not be enough to keep up with the expenses!
This has been said many times on this board, and for some reason they are finally admitting this!
Maybe they are finally starting to listen to the shareholders!
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