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Replies to post #167437 on Arrayit Corporation (ARYC)
WebSlinger
12/03/19 4:16 PM
#167443 RE: Bigbem48 #167437
Dear Ms. Lohan: As you may recall, I wrote to you in March regarding one ofyour Instagram posts endorsing the Pinnertest Food Intolerance Test. As I said in my earlier letter, if you are endorsing a brand and have a "material connection" with the marketer (that is, a connection or relationship that might affect the weight or credibility that your followers give the endorsement), then your connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context ofthe endorsement. Material connections could consist of a business or family relationship, or your receipt of payment, free products or services, or other incentives to promote the brand. Very truly yours, Mary K. Engle Division of Advertising Practices FTC https://www.ftc.gov/system/files/documents/foia_requests/all_of_the_signed_letters.pdf