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Re: Bigbem48 post# 167437

Tuesday, 12/03/2019 4:16:37 PM

Tuesday, December 03, 2019 4:16:37 PM

Post# of 205144
<< More information about the company and more celebrity endorsements.

https://pinnertest.com/pinnertest-food-intolerance-test/arrayit/ >>


LOL

Lindsay Lohan is listed as one of the endorsements.

She was reprimanded by the FTC for her Pinnertest endorsement.

Dear Ms. Lohan:

As you may recall, I wrote to you in March regarding one ofyour Instagram posts endorsing the Pinnertest Food Intolerance Test. As I said in my earlier letter, if you are endorsing a brand and have a "material connection" with the marketer (that is, a connection or relationship that might affect the weight or credibility that your followers give the endorsement), then your connection should be clearly and conspicuously disclosed, unless the connection is already clear from the context ofthe endorsement.
Material connections could consist of a business or family relationship, or your receipt of payment, free products or services, or other incentives to promote the brand.

Very truly yours,

Mary K. Engle
Division of Advertising Practices
FTC


https://www.ftc.gov/system/files/documents/foia_requests/all_of_the_signed_letters.pdf



Ms. Lohan subsequently removed her Instagram post in regards to Pinnertest and it has never been seen since.