There is no reason to doubt it. We know for a FACT that many retailers and distibutors are being landed (per Google), but they have not announced ANY of them, yet... and do you think he will pass up the opportunity to scream from the rooftops when Walmart, Amazon, etc receives their products?
This stock has not run yet, it is staging. There was no "big run up" as you were insinuating... When the news draws traders eyes to this chart, the odds are it will provide the current holders a nice gains.