When a POS company sells trash in an unregulated market, they can always undercut the competition.
I find the prices for CVSI products just fine. They could be adjusted for sure but here is the possible scenario:
CVSI X product: $60.00 POS X (similar).: $52.50 (Trash with lower costs or no CBD in it)
Then CVSI reduces to $54.00 (-10%) POS X recuded to $47.50.
Repeat and keep repeating. _________________________________ POS X operation: Not sustainable and probably scare the customer away to never try CBD again.
CVSI : Just can't competed with unregulated operations. Sustainability will depend on expanded HQ retail chains. Reducing the numbers of companies to sell in the stores as is being negotiated. Customer loyalty. Capture the sophisticate % of the market seeking HQ products that can solve their problems.
CVSI has enough cash for the net 12 months of operation.
It's doable but difficult unless the FDA steps in and fix it.