CV Sciences Inc (CVSI)

[jefra1965]

Product seems to be over-priced
Consumer marketing seems to be weak
Branding seems to be weak
Sales are tanking because they are losing touch with the consumer buying habits around CBD.

When a POS company sells trash in an unregulated market, they can always undercut the competition.

I find the prices for CVSI products just fine. They could be adjusted for sure but here is the possible scenario:

CVSI X product: $60.00
POS X (similar).: $52.50 (Trash with lower costs or no CBD in it)

Then CVSI reduces to $54.00 (-10%)
POS X recuded to $47.50.

Repeat and keep repeating.
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POS X operation: Not sustainable and probably scare the customer away to never try CBD again.

CVSI : Just can't competed with unregulated operations. Sustainability will depend on expanded HQ retail chains. Reducing the numbers of companies to sell in the stores as is being negotiated.
Customer loyalty. Capture the sophisticate % of the market seeking HQ products that can solve their problems.

CVSI has enough cash for the net 12 months of operation.

It's doable but difficult unless the FDA steps in and fix it.

Will happen but he time frame is uncertain.