This valuation does not factor in any of the growth potential for the five high margin products that are about to launch in the larger retailers. Theres $XXX,XXX,XXX potential from the publishing division, just like many other titles.
Other titles are doing $50+ million in just the USA, with a single product. These five products will be launching worldwide and the reviews are very positive... these reviews are also from boardgame geek‘s, not casual players that wouldn’t know a good game.
The popular theme + attractive packaging alone will sell a lot of units imo, esp being on the shelf of the largest retailer. Being a fun game is bonus... Then add the snakes advantage on top of this and the odds increase even more.