I agree. I think there will be different types of videos made. I also think they will not simply make one at a time. They will film and produce many in the same session so they don't have to meet again to film more. They will film what they need for the infomercial and whatever short vids all at once.
Hopefully they leak a "snippet" for the investors to chew on prior to the release of the actual first video.
I'm hoping there is a build and a succession of news and video releases prior to the Christmas holidays. Hit 'em and hit 'em hard!