The other problem is that the are not plant touching. I mean, ok, you can be an IP company that licenses your technology but if you are licensing it to a company who wants to enter the space...say an existing beverage company wanting to add a CBD beverage to their portfolio...that will also require the beverage company to partner with a CBD producer capable of integrating Lexaria's technology into their process. What company wants to jump through multiple hoops when there are other technologies out there...that might not have the extensive research to back up their claims or might not be truly water-soluble, but they are enough to the naked eye...that is capable of accomplishing both steps?
That is also why their 10-year agreement with Hill Street is so important because this will consolidate the steps. The other problem is...that isn't quite up and running yet either.
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