No request needed - it's an industry standard and part of the boilerplate clauses of every contract. No communication whatsoever unless the parties agree as to content and PR process. It's usually done under the banner of the retailer, as headliner, because its forces are already building the marketing and ad models, timing of sales units, inventory, training, etc. For a company like BIEL, the information and instructions are all contained in the Buyer's info package to new sources. The thou shalt not list.