Replies to post #257940 on Amfil Technologies Inc (FUNN)

[User-65225]

If anyone thinks its exciting to see these Kickstarter backers reviewing the product positively, they are gonna LOVE seeing the products on the shelves + reviews all over the internet.

Remember, it took almost 2 years for these Kickstarter backers to get their product and they were REALLY pissed about it, per many comments online. Then FUNN/Snakes (the hero) stepped in and saved Morning + the backers from a total loss... These backers have EVERY REASON TO BE UPSET, but now they are giving this game great reviews???

If these board game Geeks/Gurus think the game is great, what will the future buyers think about the game when they have no negative history with it?

This is simple DD, but i dont think many are comprehending how massive of a clue it is. We pretty much already know that the game will be liked and have a chance to load before the rest of the market figures it out... Hot titles are doing $50+ million in the first year and this is going to drive speculation.

Snakes will be pushing this high margin self published title to thousands of customers per week (maybe each day), which means they will learn it easily and have a chance to buy before they leave, possibly with a promotion...

... and future investors that buy a game will likely enjoy it, driving their speculation...

We will see all time highs long before we see $5+ million revs from these games imo. Speculation is what drives the penny market, actual results are a bonus

reposts...

Seeing is believing: https://www.walmart.com/ip/Kill-the-Unicorns-An-Enchanted-Card-Game-For-Evil-Geniuses-Exclusively-Sold-on-Walmart-com/548174258

Another FUNN game that’s about to hit the largest retailer: https://www.walmart.com/ip/Red-Panda-Card-Game-Exclusively-Sold-on-Walmart-com/979543007

Very soon the first deliveries will reach the stores and this stock is going to launch off these levels, from the biggest PR/event in company history...

Remember, all the previous distribution deals were limited to just Canada, a country 1/10 the size of the USA... and none of those deals had margins this high, because they were just distribution deals for other companies, not their own titles. This release is a #gamechanger
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Really, you dont think Snakes knows which games do well and which ones do not? Most publishers are nothing more than a game, Snakes is game cafe FIRST, which is the ultimate advantage. none of the these competitors have first hand experience with consumer demand/interest like this, which is why some of them turn to Snakes to get known. lol

Toronto is the 4th largest City in North America and guess who is the Big Dog with THOUSANDS of customers per WEEK, maybe per DAY? This game could go viral, using Toronto as a launching pad

Roger has made mistakes, i have no problem pointing that out, but lets not confuse the highly skilled people working at Snakes (250 employees) with his mistakes. You dont land Walmart before the game is even produced unless you can SELL... and SALES IS EVERYTHING!

1000's of customers per day can become thousands of strong reviews all over the internet, thanks to learning the game EASILY within these Snakes locations.... and so far most, if not all the KS reviews have been positive, even though these customers were upset over how long it took them to get it. If THESE customers are liking the game, when they have every reason to be pissed, it says A LOT!.

We will sell a ton just because of the theme imo. The hardest part is getting on the shelf of the largest retailers (check!). No doubt it will get picked up/spotted by MANY people now, due to millions of people walking by the packaging/theme

More DD: https://investorshub.advfn.com/boards/read_msg.aspx?message_id=151611247
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This cap is getting really cheap imo, the single-game can make this an $XXX,XXX,XXX stock.

They are in the perfect position to push this game into retailers, then get it known by thousands of people per week.

Any day now the biggest PR in company history will be released. If anybody has held this long it would be unsavvy to sell now, at these levels. Walmart is going to drive a significant wave of hype. When we can all walk in and see a self published title on the shelves, across the USA, it will change the way people view this company. Right now Snakes only distributes games in Canada and none of them are a high margin self published title

This will be the first game that we can sell worldwide... and two more titles are coming up right behind it

#gamechanger
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Morning does not need to update anyone on the shipments anymore, because the backers have already received their orders.

Morning is not in charge of corporate info, other than what directly relates to Kickstarter. KS backers have nothing to do with Walmart, etc... The next update will be from FUNN and will likely announce the rollout to Wally, Amazon, etc

I expect several big name retailers to be announced in the coming months, all over the world

This next shipment might be drop-shipped at Walmart.
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BTW, FUNN will see $$$ from these titles for years. Dont put too much focus on having to have the game out by a certain date, these games sell alllll year... and when you can market to THOUSANDS of people PER DAY via your locations, they are in a great position to succeed.

I FULLY expect this game to make FUNN extremely NET profitable, even with just moderate sales. They are close to breakeven now imo

I just hope Roger does more to paint this picture for the maket, so we can sustain over inflated levels (like other rapid growth stocks), instead of at the bottom of the valuation range.
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If people have held this long, they would be wise to at least wait until this board is full of KTU pictures, on the shelves of the LARGEST retailer, who controls 50%+ of the toy market = very busy toy/game isles!

Millions of people will be walking by our title... CRAP titles can sell well with this level of foot traffic and KTU has a popular theme + attractive/attention grabbing packaging, within the right impulse price range

Walmart will sell out of the first order FAST imo. I bet single longs clear out locations, forcing an instant reorder. lol

This stock will be flying on the reorder PR. Speculation could reach record levels... tick tock...
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(repost) There's an initial risk in printing these games and not selling them, but this risk is reduced significantly when you are a MASTER DISTRIBUTOR of many other hot titles.

Its harder for a small publisher to approach a company like Walmart, with no sales history or other products, which can be worked into the deal to get it done... this is why publishers seek out distributors/sales rep to move their games, which Snakes already is...

... and distributors carry MANY titles, often thousands of different games... just because you land a distributor, does not mean they will put PRIORITY in pushing your titles to the retailers. The reps will have many other titles/toys/SKUs that are making THEM money and they focus on those. You can only talk about so many games in a session.

This is where the synergy of being a publisher, master distributor AND Game Cafe (free/profitable marketing) all tie into each other... Snakes can put priority on their OWN games and push them into Walmart, Target, etc increasing volume fast.

Snakes already has sales history with Walmart.... and the largest Canadian book chain (Chapters)... and other big Canadian retailers that sell games. Snakes is on pace to OWN Canadas gaming market. Look at how many Kickstarter publishers choose Snakes now.

I love synergistic business concepts!
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(repost) Morning is a creative think tank/publisher. This is why its such a powerful acquisition for this particular company. Snakes fills in everything else they need to get these products into the hands of the masses.

Snakes even offers them a place they can play test their games with a very experienced/large gaming staff + real world customers. IMO there will be no weak games in the future. Their titles will grow in strength as Steve starts adding his EXTREMELY EXPERIENCED input on game mechanics, rule alterations, how to write precise/easy instructions, etc. Steve is a grand master at this stuff, watch his videos, listen to the podcasts, read his articles, etc. He trains all the other staff on HOW to teach games and even edits rules to make them easier for customers to learn. He is a major asset alone, esp when combined with a game publisher.
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(repost) How many publishers have distribution and game cafes?

There are a lot of GREAT games that never get noticed. EVERYTHING is about getting noticed nowadays... Weak games can sell $XX,XXX,XXX just because it was in the store, not because it was good. A customer only needs to buy ONCE

... and is there any better place to get noticed than Game Cafes, with Game Gurus that can direct customers to play the titles they want?

Many customers rely on the Gurus to recommend games and teach them... and if people EASILY learn a game and enjoy it, the odd increase that they will buy a copy before leaving Snakes, or the next time they see it at Walmart and think "Hey, that was a fun game! My nephew would love to play this with me".. Either way we make $$$
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(repost) All snakes has to do is advertise that all or part of the $8 cover can be applied to one of Mornings games , if they buy before leaving... and this is off the FULL retail price, which means they would still collect more than if they sold at wholesale

This would not only get people interested in TRYING the games while in Snakes, it would also drive per location sales. Snakes cuts out the middleman, so they would STILL make a strong profit per copy at a sexy discount price...

... and most of these customers that buy one of these copies will take it home and play with others, because most games cant be played alone. This markets the game to additional people, who then might buy a copy when they see it at the store, on Amazon, etc.

This is why the sector is booming right now. People want to do things that are more social, away from their digital devices. This viral sales process is powerful and can push a game from nothing to $10's of millions, in just months.

... and all we need is ONE of these titles to be big... or all of them to do moderately well...

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As ive been saying for months, the current revenues, net profits, etc are nothing compared to whats coming from their self publishing division, alone

No need to overthink it, just do the simple DD. They are going to push these titles hard and no other aspect of the biz will have higher margins.

AMFE could have ZERO revenue right now and a SINGLE game could make this a fairly valued $XXX,XXX,XXX company. The growth potential is not only massive, it can happen FAST.
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The Snakes & Lattes Inc. locations have been hosting game designer nights for quite some time now and with being so deeply entrenched in the table top gaming community, it has begged the question internally for many months now as to when the company will begin entering the game publishing arena and bring new titles to market in-house. Snakes & Lattes is currently positioned to manage all stages of new projects beginning from inception to product launch, and will use its current resources for research and development, product testing, marketing, and of course sales and worldwide distribution. This move would bring a far greater ROI when compared to the ROI on the current game titles that we stock and distribute, essentially 'cutting out the middleman' and allowing us to stock and distribute larger volumes and further expand into additional markets internationally.

The current costs associated with stocking game inventory is comparable to the costs to print and manufacture our own game titles, which would not only provide larger volumes for the same price, but also immediate worldwide exclusive distribution rights. We will use our retail locations as 'proving grounds' for new game titles prior to publishing in order to determine which titles will generate the highest demand. This will of course be in addition to maintaining and growing our current sheet of exclusive distributorships from other popular game producers.

The company is currently working on acquiring the rights to publish our first game to kick-off our publishing division. The first game under this initiative is currently in the works and will be developed in conjunction with an experienced game author based in Switzerland. The specifics of the game are still a closely guarded secret so no further details relating to the game will be released at this time to protect the intellectual property. We will provide further details relating to the project when appropriate to do so, likely coinciding with the upcoming Fan Expo in Toronto this August, where Snakes & Lattes will be hosting a board game café and retail store in partnership with CAH and other major publishers.

Capturing world-wide distribution as well as maximum margins from production to sale leaves the company better positioned to expand all aspects of the business, and significantly increase the rate at which retail store and gaming café locations are opened. With the new Midtown Toronto location being the third and largest location, set to open this summer and boasting an impressive 2 stories, 55 tables inside and 5 tables out on the patio all the while accommodating up to 340 customers, the company has its eyes set on the immediate expansion across Canada and the United States.

The newly formed publishing division in addition to the successful retail and distribution divisions, is expected to significantly increase profitability at a minimal start-up cost by utilizing the company's existing assets, resources, and market reach. In terms of the company's expansion, this is the most cost effective and logical step towards the company's intent on complete market domination by continuing to execute on its successful business model which has been proven year over year.
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Pic of the playtesting arena for Unicorns: This is where most of the positive online reviews were derived...

This was at a trade show. The game is tested and enjoyed... IMO this game should spike revs/profits fast...

Looks like 3 tables were for IKAN, which is another title that is close to print...

[coydiggity]

Kill the Unicorns retailers: List keeps growing

USA (Walmart): https://www.walmart.com/ip/Kill-the-Unicorns-An-Enchanted-Card-Game-For-Evil-Geniuses-Exclusively-Sold-on-Walmart-com/548174258

Canada: https://gameshack.ca/kill-the-unicorns-pre-order-board-game.html

UK: https://www.magicmadhouse.co.uk/kill-the-unicorns-p305616

Australia: https://boardgamemaster.com.au/products/pre-order-kill-the-unicorns

Another Australia: https://retail.lfg-aus.com.au/kill-the-unicorns

New Zealand: https://www.mightyape.co.nz/toys/board-games/coming-soon

Philippines: http://www.ludogames.ph/product/kill-the-unicorns-pre-orde/

UK based: https://www.board-game.co.uk/pre-order-top-20/

Australia: https://www.gamesmen.com.au/kill-the-unicorns-card-game

UK: https://www.chaoscards.co.uk/board-games-c800/all-board-games-c550/morning-family-kill-the-unicorns-p160105

Malaysia: https://meeples.com.my/store/item_details.php?iid=4198