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coydiggity

10/22/19 12:37 PM

#257668 RE: Felo31 #257667

Cover charge dollars are big. Millions. The math supports it. And the Snakes cafes have never been more popular.

Snakes & Lattes Weekend Cover Charge Math

Snakes & Lattes in Toronto is packed most every night, but Fridays and Saturdays are the prime time, with groups waiting to be seated all night long. For those that do not know, patrons pay an $8 cover just to get a seat at the table at Snakes.

Lets use Midtown as an example. Seating capacity is about 250 guests. Snakes is open from 11am to "Late". Normally late means 2am.

On weekend nights, things start heating up around 6pm. And we know Midtown is also popular for brunch on Sundays and into early afternoons to about 2pm. So here are the prime time hours that I am going to figure Snakes will be packed on a weekly basis:

Friday - 6pm to 2am = 8 hours
Saturday - 6pm to 2am = 8 hours
Sunday - 10am to 2pm = 4 hours

20 prime time hours per weekend.

A conservative estimate for the amount of time a group stays and has fun at Snakes is probably around 2 hours. Some hardcore gamers may be staying longer than that, but as Steve Tassie said in a "How to Snakes" episode, most of the customers Snakes gets in the door are novice gamers at best.

So on weekend peak hours, the crowd will turn over 10 times.

250 customers X $8.00 cover charge = $2,000.00

$2,000.00 X 10 times crowd turned over = $20,000.00

$20,000 X 52 weekends/year = $1,040,000.00


Over $1M in COVER CHARGE revenue per year JUST during peak hours! Collecting money for people to walk through the door. This doesn't include cover charges for NON-PEAK hours, food & drinks purchased, games purchased, or other things like catering, hosting of corporate events, etc.




Plowmaster

10/22/19 12:40 PM

#257671 RE: Felo31 #257667

You also get something MUCH more than just a restaurant. You get a major VALUE proposition for customers.

Food drink and entertainment all in one location! Families can save money overall spending their entire entertainment time here. Friends can enjoy as much time as they want without going to a bar first then food then another place for entertainment.

Folks can spend more $ in one place and still save time and money from going to several different places to cover all aspects of their food and entertainment selections!

$FUNN