You missed my point.
Look at the quality and quantity of the content in that group. I don't care about how many members there are; if whomever is in charge of social media isn't producing content of relevance, then those 3400 members (myself being one of them) aren't going to be inclined to share videos or anything like that.
Also, the Bioelectronics page on Facebook has hovered around 7,000 +/- 500 for the last year and a half without much tangible progress. Why? Because there is no content worth sharing or passing on to your friends, families, and coworkers. No one (or very, very few people) cares about a booth at some conference that very few of us have heard of.
People want to know why they should be interested in the product, what the product does for them, and how it can benefit them longterm.
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