Agreed quito. Like many of us have already observed repeatedly, they should never forget that this is a business. It is not s social experiment or a cultural statement. It is a business. Leigh was great in that role. Bruce Linton (CGC) was amazing in that role as well.
Consistently putting the public image of tattooed faces and black counter-culture hoodies may increase a consumer base, it will do nothing to calm already suspicious investors.
It is a business. They need a CEO to convey that image.
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