Replies to post #260 on Kraft Heinz Company (KHC)

[FUNMAN]

Too bad ... MCDONALD’S IS CHANGING ITS PACKAGED COFFEE PARTNER

The fast-food giant has an agreement with Keurig Dr Pepper to sell McCafe packaged coffee in retail outlets.

By Jonathan Maze on Sep. 26, 2019

https://www.restaurantbusinessonline.com/financing/mcdonalds-changing-it-packaged-coffee-partner

McDonald’s U.S. division is changing the company it uses to license and distribute its McCafe coffee in retail outlets, announcing a long-term agreement with Keurig Dr Pepper on Thursday.

The licensing and distribution agreement will end the Chicago-based fast-food giant’s deal with Kraft Heinz, an agreement that launched McCafe products in U.S. retail shops beginning in 2014.

Kraft Heinz is backed by 3G Capital, which financed the creation of Restaurant Brands International, owner of rival Burger King—though a McDonald’s representative said that was not the reason behind the change.


Under its new agreement, Keurig Dr Pepper (KDP) will continue to be the exclusive manufacturer of McCafe K-Cup pods in the U.S. But it will also take on responsibility for coffee sourcing, distribution and marketing of the McCafe brand in K-Cup pods and bagged and canned coffee formats in retail and e-commerce channels beginning in the second half of next year.

“We are prioritizing McCafe as a go-to coffee brand for our customers, and we are confident this move will strengthen the impact of the McCafe brand in retail,” said Linda Van Gosen, McDonald’s vice president of menu innovation, in a statement.

McDonald’s said that it, along with Kraft Heinz and KDP, will “work together to ensure a smooth transition in the second half of 2020.”

Derek Hopkins, chief commercial officer for Keurig Dr Pepper, called McCafe “one of the power brands at retail.”

Restaurant chains sell their products in retail to generate licensing income as well as bolster their brand name. McDonald’s has been using its retail channel to increase the visibility of its McCafe sub-brand, which focuses on coffee and other beverages and has played a major role in its morning business.

McDonald’s launched the McCafe brand in the U.S. in 2009.

McDonald’s said it and KDP are taking steps “to ensure that coffee is grown and traded in ways that support coffee farmers, their communities and their land.” The two companies both have vowed to sustainably source all of their coffee by next year.

[FUNMAN]

Kraft Heinz Company - Winter just got more cozy. We've made ready-to-drink coffee with the flavor of Baileys!

Winter just got more cozy. We've made ready-to-drink coffee with the flavor of Baileys!https://t.co/eL6XknZuZi

— The Kraft Heinz Company (@KraftHeinzCo) September 30, 2019

[FUNMAN]

Kraft Heinz Launches New Snack Co-Developed with UFC Performance Institute®

Teaming up with a well-known sporting league, the company aligns itself with protein-forward snacking domination

by Lilian Diep
PITTSBURGH, PA & CHICAGO, IL
Wednesday, October 2nd, 2019

https://www.delimarketnews.com/well-paired/kraft-heinz-unveils-new-partnership-Ann-Wasko-Tracey-Bleczinski-Clint-Wattenberg/lilian-diep/wed-10022019-0917/8564

For those that are active and looking to stay energized while also meeting their macros, protein is already a staple in their diet. Kraft Heinz understands that necessity. The company has teamed up with UFC® to bring a protein-rich snack, targeted at active consumers looking to fuel their workouts with a co-branded snack dubbed P3 Portable Protein Pack®.

“We know not all snacks are the same, and when people are looking to get things done, they turn to protein,” said Ann Wasko, Senior Associate Brand Manager, P3. “With our newest P3 pack, we’re excited to give our consumers a high-protein snack designed just for them with our partners at UFC.”

According to the press release, P3 offers a first-of-its-kind snack that packs a one-two-three combo, hitting carbs, protein, and fats. The snack was co-developed with nutritionists from the UFC Performance Institute® and uses a 2-to-1 ratio of carbohydrates to protein for a better way to fuel workouts. It is also the “Official Protein Snack” of UFC.

“The new co-branded UFC Performance Institute P3 protein snack developed in conjunction with our nutritional experts at the UFC Performance Institute is a natural extension of both brands and an innovative way to cross-market to UFC fans and health enthusiasts,” said Tracey Bleczinski, UFC Senior Vice President, Global Consumer Products. “We are thrilled to extend the existing partnership to include this newly developed licensed product.”

I may not be MMA status, but even my kickboxing routine leaves me quite famished. So grab your gear and tune your favorite playlist because each pack contains 11 grams of protein and 25 grams of carbohydrates. Athletes and fans alike can rejoice and be rest assured with ingredients such as rotisserie-seasoned chicken, pretzels, mozzarella cheese, and dried cranberries.

“The 2-to-1 carb to protein ratio is designed to help fuel a great workout for anyone on the go,” said Clint Wattenberg, UFC Performance Institute, Director of Performance Nutrition. “With this specific balance of nutrients, the protein portion helps support muscle tissue repair and metabolic health, while the carbohydrates help actively fuel the physical activity.”

The newest P3 snack will be available at retailers nationwide. For more innovative collaborations, keep reading Deli Market News.