The fast-food giant has an agreement with Keurig Dr Pepper to sell McCafe packaged coffee in retail outlets.
By Jonathan Maze on Sep. 26, 2019
https://www.restaurantbusinessonline.com/financing/mcdonalds-changing-it-packaged-coffee-partner
McDonald’s U.S. division is changing the company it uses to license and distribute its McCafe coffee in retail outlets, announcing a long-term agreement with Keurig Dr Pepper on Thursday.
The licensing and distribution agreement will end the Chicago-based fast-food giant’s deal with Kraft Heinz, an agreement that launched McCafe products in U.S. retail shops beginning in 2014.
Kraft Heinz is backed by 3G Capital, which financed the creation of Restaurant Brands International, owner of rival Burger King—though a McDonald’s representative said that was not the reason behind the change.
Under its new agreement, Keurig Dr Pepper (KDP) will continue to be the exclusive manufacturer of McCafe K-Cup pods in the U.S. But it will also take on responsibility for coffee sourcing, distribution and marketing of the McCafe brand in K-Cup pods and bagged and canned coffee formats in retail and e-commerce channels beginning in the second half of next year.
“We are prioritizing McCafe as a go-to coffee brand for our customers, and we are confident this move will strengthen the impact of the McCafe brand in retail,” said Linda Van Gosen, McDonald’s vice president of menu innovation, in a statement.
McDonald’s said that it, along with Kraft Heinz and KDP, will “work together to ensure a smooth transition in the second half of 2020.”
Derek Hopkins, chief commercial officer for Keurig Dr Pepper, called McCafe “one of the power brands at retail.”
Restaurant chains sell their products in retail to generate licensing income as well as bolster their brand name. McDonald’s has been using its retail channel to increase the visibility of its McCafe sub-brand, which focuses on coffee and other beverages and has played a major role in its morning business.
McDonald’s launched the McCafe brand in the U.S. in 2009.
McDonald’s said it and KDP are taking steps “to ensure that coffee is grown and traded in ways that support coffee farmers, their communities and their land.” The two companies both have vowed to sustainably source all of their coffee by next year.
Recent KHC News
- Kraft Heinz and TGI Fridays® Announce New Perpetual Licensing Deal to Sell TGI Fridays Branded Frozen Appetizers in Retail • Business Wire • 05/01/2024 12:00:00 PM
- The Kraft Heinz Company Declares Regular Quarterly Dividend of $0.40 Per Share • Business Wire • 05/01/2024 11:01:00 AM
- Kraft Heinz Reports First Quarter 2024 Results • Business Wire • 05/01/2024 11:00:00 AM
- VELVEETA Unveils its First-Ever, Ready-to-Eat Queso in Three Cheesy Flavors • Business Wire • 04/30/2024 10:00:00 AM
- Kraft Heinz’s mio Launches TAP: First-Ever Faucet that Instantly Turns Tap Water into an Energy Drink • Business Wire • 04/16/2024 10:00:00 AM
- Samsung Surpasses Apple in Q1 Smartphone Market; Salesforce in Talks to Acquire Informatica, and More News • IH Market News • 04/15/2024 11:06:48 AM
- The Kraft Heinz Company Foundation Commits $15 Million Over Three Years to Rise Against Hunger to Provide 463 Million Meals to People in Need • Business Wire • 04/09/2024 12:00:00 PM
- The Kraft Heinz Company to Report First Quarter 2024 Results on May 1, 2024 • Business Wire • 04/08/2024 01:00:00 PM
- Yes, Chef! KRAFT Unveils New Line of Restaurant-Worthy Creamy Sauces • Business Wire • 04/03/2024 11:00:00 AM
- Lunchables® est de retour! Après quinze ans, la marque se retrouve à nouveau sur les étagères canadiennes pour inspirer la créativité et encourager les enfants • Business Wire • 04/03/2024 10:00:00 AM
- Live La Dolce VELVEETA with New Limited-Edition VELVEETA Gold Hair Dye • Business Wire • 04/01/2024 10:00:00 AM
- Kraft Heinz Seeks to Reduce Carbon Emissions by Over 99% Across 10 U.S. Plants With Help from a $170 Million Investment from U.S. Department of Energy • Business Wire • 03/25/2024 01:00:00 PM
- Kraft Heinz Named to Fast Company’s Annual List of the World’s Most Innovative Companies • Business Wire • 03/19/2024 12:00:00 PM
- Lunchables Dunkables Sets Out to Prove That Nothing Out-Imagines Kids, Not Even A.I. • Business Wire • 03/12/2024 01:01:00 PM
- Kraft Heinz Not Company lance KD NotMacandCheese : le premier produit KD à base de plantes • Business Wire • 03/12/2024 12:01:00 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:09:27 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:09:12 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:08:49 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:08:21 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:07:58 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:07:44 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:07:14 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:06:56 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:06:36 PM
- Form 4 - Statement of changes in beneficial ownership of securities • Edgar (US Regulatory) • 03/05/2024 10:06:20 PM
NanoViricides Reports that the Phase I NV-387 Clinical Trial is Completed Successfully and Data Lock is Expected Soon • NNVC • May 2, 2024 10:07 AM
ILUS Files Form 10-K and Provides Shareholder Update • ILUS • May 2, 2024 8:52 AM
Avant Technologies Names New CEO Following Acquisition of Healthcare Technology and Data Integration Firm • AVAI • May 2, 2024 8:00 AM
Bantec Engaged in a Letter of Intent to Acquire a Small New Jersey Based Manufacturing Company • BANT • May 1, 2024 10:00 AM
Cannabix Technologies to Deliver Breath Logix Alcohol Screening Device to Australia • BLO • Apr 30, 2024 8:53 AM
Hydromer, Inc. Reports Preliminary Unaudited Financial Results for First Quarter 2024 • HYDI • Apr 29, 2024 9:10 AM