putting jeans for sale on the website will look nice, but no one buys jeans without trying them on, especially high-end jeans. That is why the T-Shirts are on the E-store now, not jeans. They need to get the jeans into stores, which is a much larger task. Still, the new PR firm and recent articles suggest there is more here than smoke and mirrors.
The share price is not reacting positively, however. Maybe the reaction is to the Spring launch instead of the hoped for Fall launch.
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