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What Does a Chief Revenue Officer Do?
Much has changed in the last five years. Artificial intelligence is here to stay; new foods like kale, quinoa, and avocado toast seem to have come over on a secret boat; and the C-suite added a new position called the chief revenue officer (CRO).
While the origins of kale and quinoa still remain a mystery to many, the CRO was born in Silicon Valley to capitalize on new revenue opportunities created by digital products and services — particularly the software-as-a-service (SaaS) industry, which Bain & Company predicts will increase in global revenue from $180 billion to $390 billion by 2020.