What Does a Chief Revenue Officer Do? Much has changed in the last five years. Artificial intelligence is here to stay; new foods like kale, quinoa, and avocado toast seem to have come over on a secret boat; and the C-suite added a new position called the chief revenue officer (CRO).
While the origins of kale and quinoa still remain a mystery to many, the CRO was born in Silicon Valley to capitalize on new revenue opportunities created by digital products and services — particularly the software-as-a-service (SaaS) industry, which Bain & Company predicts will increase in global revenue from $180 billion to $390 billion by 2020.
Register for free to join our community of investors and share your ideas. You will also get access to streaming quotes, interactive charts, trades, portfolio, live options flow and more tools.