I'm not sure what promotion company you are talking about, but I remember you comparing CW to Tilray and other MJ companies before as if they are similar or on similar trajectories.
TLRY is trying to enter the U.S. CBD market specifically because they see how much more profitable it is, and they think it can turn their ship around.
CWBHF has always been profitable with nice margins and both their 2018 numbers were much nicer than Tilray's, so I don't get the analogy:
Oh, and CW is about to pull like a gazillion dollars of additional value out of the ground soon. 862 acres worth. Probably just a little shy of 2 million pounds of CBD rich hemp this harvest. $CWBHF averaged around $1100 per pound last year. Even at an average return of $500 bucks per pound, this upcoming harvest would be worth almost a billion dollars by itself.