I've been in this for five months now. If I recall, my first buy was at $0.52.................so I've had a steady diet of the downward trending. But, and it's an important "but", the more I have investigated this company, the more I have liked what I discovered. I love the business plan. I love the fact that they are firmly entrenched in the California market. I love their execution. Love the fact that they have virtually no debt. (This is exceedingly rare on this day and age). So, the downward trend has afforded me, and any other investors, the opportunity to accumulate far more shares than would have otherwise been the case had the PPS risen from my initial buy-in. I have consistently averaged down from my initial cost of $0.52 to my new cost basis of $0.28
My ONLY quarrel with the current structure is that I believe their P/R department is amateurish at best and incompetent at worst. It is the ONLY part of the company which is not operating as it should be.
But it is a very young company. Revenues will turn heads I believe. But again, it will take a P/R department that can skillfully and thoroughly disseminate that information to the investing public.
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