Choachella is out by Palm Springs, where they hold a week long music festival / concerts out in the desert like Woodstock where everyone is stoned for days.
Oceanside, where dude has an LLC called "I'm Rad", sounds a stoner wanna be skater from the '80s and never left the nest. I would not want to call Oceanside my home.
As far as promoter dude, I go to Pacifica Del Mar restaurant every time I go down there. Every once in awhile the Del Mar Race Track to bet the ponies. I should have popped in on those scum.