Nicorette is some nasty stuff and both the gum and lozenges carry a danger of overdose:
Overdose
Improper use of nicotine lozenges may put people in danger of developing a nicotine overdose. Overdose symptoms require immediate medical attention and include dizziness, weakness, diarrhea, nausea, vomiting and a rapid heart rate, MedlinePlus warns.
This is where LXRP's technology can prevent or lower the chance of such overdoses by delivering a lesser amount but with a higher "kick".
Even before this press release I'm sure that $MO and $LXRP have been having discussions around a much better product than what we see with Nicorette.
Additionally, this has been a passion of Bunka for some time to deliver to the market an alternative to tobacco smoking that saves lives!!