I’m sure it will be ignored... after approval. Why would he telegraph an aggressive “we’re going to take you on” approach while waiting calmly for the FDA to play fair? I hardly think he wants to pick a fight right now.
Yes- they should be advertising on Sept 29th or sooner the expanded label indications. Let the courts decide who is right. Its called the first amendment
Waiting for FDA approval of certain ads to me might not be such a terrible thing.
I don't know that the company will or should necessarily come out with guns blazing in the days after the assumed approval.
Certainly the drug reps will be running full speed.
And I would imagine there will be some ads from the beginning. But I would think the company wouldn't want to start the heavy advertising until they have the third party payer coverage straightened out. What good would it be to have a massive advertising campaign early on, only to have doctors and patients remain frustrated with unaffordable or no coverage? Ads aren't cheap.
I believe the entire campaign will need to be calibrated so that all cylinders are firing when they should be, and not a moment too soon. There isn't a lot of room for unwise spending since they only have so much firepower.
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