I think it's most likely that one of two things happen. They try and make it look like this thing is gaining some traction and try and sell it or more likely, it fails and shareholders get wiped out and they use it as a shell with a nasdaq listing and losses to carry forward where Rory and his cronies can combine some new "pivot" idea to run it up again as a new scam.
News 
Market Data 
Discover 
