Haha wow such bullshit. ‘Novice customers’ ‘fad’ lol wow complete and utter shit claims.
More like the New customers discovering the place for the first time tell their friends and they go and tell their friends. As more and more locations crank up and the brand and popularity increase. Excitement goes way up on any new location for the local population
The core of it is social interaction and humans need it at a genetic code level. It’s part of human DNA.
That’s why board games been on the rise since 3100 BC
When are they going to tire of the so called “fad”, they’ve been open for a decade and are stronger now than ever?
Fads don’t last decades and Increase in popularity the entire time... Zero evidence that there is a fad, and all the DD supports gaming as a red hot growth sector.
Anyone could label something a fad, but if they have zero proof that supports what they’re claiming, it’s just hot air
Snakes has been around 10 years and growing every year. Now regularly packing 4 locations with a 5th in the works. Its not a fad. Its a very popular entertainment experience that will keep growing.