Yes and the price at retail will have been marked up considerably from the price that the producer sells to the retailer at (that's assuming they have a direct route to that retailer and are not selling through other channels first, who would also require a margin).
Typically for example (and this is an area in which I have some 25 years experience internationally), a retailer will mark-up the price from the factory by 100% to account for all costs and an acceptable margin plus the risk that the goods may perish or not be sold by the "use-by" date (since this is not sold on a consignment stock basis, the retailers effectively absorb all of these risks and the attractive mark-ups act as compensation for it).
Therefore, it seems to me to be a nonsense that this product can command a retail price increment of some 5 to 8xs the industry norm ($20-30/lb instead of $5-8) even if it is of premium quality.
Which brings us to the revenue model.
Quoting their own numbers now, (6000 x 4) x 12 is the total output (correct me if I'm wrong)? So 288,000lbs annually produced and even if they sell (Retail) at double the current norms (say $16/lb) only 50% of this nets back to NS. That gives a projected revenue steam of $1.53MM which is half the "Yearly Revenue" figure given on page 19 of the fairytale presentation @ $3.12MM.
AS previously stated, heir projections and their numbers don't add up, hence the reason investors are not buying into this.
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