Because “Your Heart Matters”
Great idea here RAF, since we know the co reads iHub, and who knows what other interested parties I’m certain the board can come up w some great slogans here
Mine would be “because your heart matters”. And my rationale behind slogan would be father/grandfather w kids, maybe fishing or throwing a frisbee around and make it super sappy like a life Insurance commercial maybe have a golden retriever running or Diane Lane looking wife pouring lemonade. ......that would be my ideal slogan/marketing pitch, ie play up the (death card)- by taking V=live longer type campaign
But the current campaign plays up the “you diet/exercise angle” and makes it seem like V is a complement to statin. Factually true indeed. Which we know is true and accurate but we’re talking about marketing so I’d rather get away from that and play up the SOC angle. That v is critical, important, and the trump card being fountain of youth / don’t die type stats/ rrr #s, etc
Hopefully my context makes sense here but take it w a grain of salt as I’m a numbers guy with zero marketing prowess. Anyone else have any ideas to share?
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