If this is true, we had our NAME on shelves in CVS and he (CEO) pulled it?? I wouldn't care who got my name (Actipatch) on the shelves because that goal is SO important to accomplish. Deals can be changed and worked out more company friendly at a later date. But at this stage of retail, EXPOSURE is the most IMPORTANT!
Being a marine has no benefit to being a businessman. They take orders from superiors and act accordingly with no questions asked to complete mission. They will not vary from their orders, even if personally they do not agree. NO VARIATION - DO what was ORDERED! Can these actions sometimes be harmful if the 'mission' is incorrect or damaging. A leader needs to change course midstream if it was the wrong decision. We need a leader to adjust the game plan to maximize these effective products' potential. We do not want a leader that keeps beating his head against the wall, with doing it 'his way or no way'. If deals are falling through due to his hardheadedness, then he must be demoted and return to boot camp.
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