The FUBU mobile thing is small potatoes, they’ve clicked the link to function as a reseller of a company that is a reseller themselves. If they follow through, they’ll set up a little website with some knock off phones on it and try to get a little pump out of it, but it’ll be nothing more than your local Taco Bell franchise, a decent living for the owner, but not nearly big enough for the holders of 5B shares to be rewarded. Exaggeration of significance is a big piece of pennyland pumping, and this company has done it well.