JLD ... the big bullet in the gun is if Dr Frost converts the $20 million loan to shares. There is plenty of time before it is due and he and ROX already extended it once.
There is no guarantee he will do it, but if there ever was a good time to do it, it's now. The PPS is low. Revenues just shattered the previous record high by about 11%.
The O/S goes up by about 40 million, but $2.2 million automatically drops to the bottom line.
Marketing is essential to building demand. Demand allows them to commit to an ever increasing supply of aging inventory.
When the flip happens that production efficiencies translates to a bigger gross profit margin, you will be giddy that they kept the marketing pedal to the metal.
At next years revenues, assuming $100 million, every 1% translates to another million dropping to the bottom line.
Let's hope when they start taping into those 2015 barrels, we see the difference in the 10Q.
Other than traditional Goslings NHL TV advertising, marketing is all guerilla marketing i.e. tasting dinners, sponsorships, festivals and more. We only get a chance to see it through social media.
We are dealing with a guerilla marketing setback while Emily Goslings, Gosling Brand Ambassador goes through Ovarian Cancer treatment. She's fighting, but it's a brutal diagnosis.
Her efforts for the past 2 years went a long way to reversing the Goslings Rum case sales decline.
Let's wish her a speedy recovery.
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