No doubt they have been doing research. There is so much more to learn about terpenes and other compounds in a plant beyond CBD. This is why we are going to see products that target specifically sleeping problems or inflammation or something else.. but you need research to know what works well on what problem.
No, I don't think we are going to see trials like big Pharma does. We don't want to develop any medical drugs so there is no need for trials that cost tons of money.
Let's stick to wellness, edibles, topicals, products that can be available to anyone, anywhere.