The truth is that too many doctors remain ignorant of what Vascepa is and what it does. Big Pharma does know to (at least) make doctors aware of their drugs. Once doctors understand Vascepa there is no problem, but educating doctors is a very involved process as most are jaded by unrelenting efforts of so many entities trying to get them to peddle there wares. THIS IS WHY AMRN SHOULD BE OWNED BY A BP WITH A STRONG CARDIOVASCULAR SALES FORCE. when a Cardiologist wants a patient to be on a particular medication, all other doctors will relent.