Why doesn't Biel just market the Actipatch to be used over your clothing in the first place. Nothing is more unappealing than having to secure a round usb cord with a joy buzzer size disc to your bare skin with tape or a bandaid.
Consumer customers don't want to put on a medical type of device that way but would rather have it already concealed in a sleeve or tube wrap for the back and just turn it on. IMO it makes the whole application of the product cheap and difficult. Ever try taping this to the middle of your back with one hand? Leave that type of application to the RecoveryRX
The pemf technology works just as well over/through the clothing, plus with the new neon green circular stripe, blue Actipatch and very Black wrap....the Logo really stands out. It may encourage peoples curiosity to ask you...What is that you're wearing? Thus promoting word of mouth.
In addition change the box colors from that hospital white and blue to the Black , Blue and neon green logo to look more consumer appealing.
Since Biel is pursuing an FDA OTC Clearance for woman, I've also suggested using the Pink Ribbon on every box to support a charity geared toward women which I can help with.
Go Biel.
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