ML is the result of the latest narrative change to keep the natives happy and the money flowing to insiders. IMO another figurehead to put some polish on the turd and give the company a touch of credibility in the eyes of new money, plus the diehards. Ivory Tower guy with a few failed business ventures. He's not calling the shots here and is not even involved in the day to day. HQ is in Colorado and he's in Cali when not making the handpicked friendly convention circuit.