I would agree to a point but in this case it probably wouldn't matter. The fastest form of advertising that has ever existed is "word of mouth" advertising. Of course they are going to do all kinds of advertising once the mall is fully operational. I believe people are going to flock to this like vultures on roadkill. I do believe they are doing business already filling backorders, etc. But as far as the general public is concerned any business could do themselves more harm than good by opening their doors if they are not prepared for it. Example: If I decided to open let's say a Dunkin Donuts and I knew I did not have everything ready and people started coming in or going through the drive thru and I had to tell everyone. "I'm sorry but right now we only have coffee and no donuts or vice versa. The owner most definitely would not have done himself any favors by doing that. Hopefully that makes some sense.
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