VIBI more long term money in multiple Licensing Agreement's while maintaining control of the company.
What Is a Licensing Agreement? A licensing agreement is a written contract by which a property owner permits another party to use that property, under a specific set of parameters.
BREAKING DOWN Licensing Agreement Licensing agreements delineate the terms under which one party may use property owned by another party. While the properties in question can include a myriad of items, including real estate holdings and personal possessions, licensing agreements are most often used for intellectual property, such as patents and trademarks, as well as copyrights for written materials and visual art.
Important: [Licensing agreements are widely used for the commercialization of technologies.]
Royalties for Gatorade Trust surpass $1 billion: 'Can't let it spoil us
Fifty years after the invention of Gatorade, the men who developed it, their families and friends have now made more than $1 billion in royalties from its sales.
Although details of the royalties given to the Gatorade Trust, which was formed in May 1967, are not public, the University of Florida, which receives a 20 percent cut from the royalties, reported this week that its total take from its piece in Gatorade had risen to $281 million.
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