AMD quickly going out of business is one possibility
Well, not completely impossible. However, commodization implies price/performance and other hard factors will be dominant criteria for buying decisions. Brandings are pretty irrelevant in typical commodity markets (like Soy beans and pork bellies). Would bode extremely well for AMD. But many many people capitalizing on status quo dont want this to happen. Lessee....
The last I would expect is a sudden death. Rather an outcome like we saw in the 80th in this market. Or what we see between Boeing and Airbus.