I tend to have a dark view of this type of behavior.
Yeah, that was 12 years ago so according to many here does not matter. But LP owned the company then, and she was leading the whole London AIM PR blitz that sold millions of shares at this time to investors who fell for this total pack of lies.
There excuse that they "did not understand" was totally comical. NWBO had no data at all at this time, they knew damn well they never had true marketing approval.