Unfortunately, whatever estimates out there are based on production capacity since this is a new industry with little history. that's all the analysts can use since they don't have any information on consumer preferences, etc. since its such early days.
however, we do know that ACB's products are not in a competitive position in the market since they do not have any of the best or most popular products, and these products have a higher selling price. They are in a bit of a "lame duck" position.
Everyone gets all excited about Nelson Peltz, but all of the big MJ firms have advisors or people of the same caliber as Peltz.
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