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NOBO

03/14/19 9:22 AM

#303159 RE: 322 #303157

Interesting history for sure...

Monster was a Penny stock in the 90's...good Lord-- anyone who held that stock is a MEGA millionaire

The company filed for bankruptcy in 1988, and was acquired by the California CoPackers Corporation and renamed Hansen Natural Company. In 1998, the company moved from Anaheim, California to Corona, California. On January 5, 2012, shareholders agreed to change the name of the company from Hansen's Natural to Monster Beverage Corporation, under the new ticker MNST. Shareholders also approved an increase in the number of authorized shares of common stock to 240,000,000 shares from 120,000,000 shares.[6]

In April 2008, the U.S. Food and Drug Administration ruled products containing high-fructose corn syrup could not be labeled "natural".[7] Shortly after, Hansen's Natural Corporation announced they had begun using cane sugar instead.[8]

In September 2009, Hansen brand Monster Energy sent a cease and desist letter to Rock Art Brewery, demanding the microbrewery stop selling its new Vermonster beer, drop its pursuit of a federal trademark for the name, and pay Hansen's lawyer fees. This resulted in a boycott of all Hansen products by a few Vermont retailers.[9]

In June 2015, The Coca-Cola Company took ownership of Hansen’s juice products and sodas, Hubert’s Lemonade, Blue Sky sodas, Peace Tea and other non-energy drink brands, in exchange for their energy drink brands.[10]