The negative sentiments are due to the situation the company is in? This is based on basic facts and reality. Whether you like to hear or it or not, no one can argue the company isn't in a very tenuous position with many LTSH facing a reasonable probability of getting wiped out for good.
Regarding Zacks - aren't most their articles just auto generated and there's no "human" analyst behind the rating? Many of their ratings/articles mean next to nothing when you look deeper into it.. imo.