Yes he did - top traders check the FINRA daily list before the open every day and trade accordingly.
Everyone was effectively given a day's notice to load the bottom price available on January 14 of .0002 if they wanted to be in a good position to trade effectively after a successful reverse split and a greatly reduced O/S.
The top traders did just that and we're entirely happy with the outlook.
The CEO could easily have made it effective immediately and then very few people would have had any significant holding under .0006 / 1.2000.
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