"Thank you for your post no need for all caps and all the crap."
The guy didn't speak well for the business because he is not a businessman per se. He's an expert in his field who will no doubt now welcome the business fraternity to step in commercialise this and help fully monetise the opportunity, hence worth the investment.
As for "no brained" if you mean "a no brainer", then what business is? Perhaps taxidermy?
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